Solstice Honey

Categories:

Logo & Brand Design, Illustration, Label Design

Brief:

For this project, I created a new logo and sub-logo, as well as established a brand color palette and typography for Solstice Honey. I also designed a new label system for their jars. The brand needed labels that matched the quality of the honey they were selling.

Process:

The summer and winter solstices play a huge role in honey production, which is why the brand is based around “Solstice”. We combined a warm color palette with wildflowers and stars and the moon to create a playful yet refined illustration to represent what the brand stands for. Typography is simple, and the labels themselves don’t cover the entire jar, so that the customer can see the most important part—the honey itself—inside.

Concept:

To add a special touch as well as to reiterate the brand slogan, we added a sticker wrap over the top of the jar; effectively creating a safety seal as well as another place to touch on the brand itself. Overall, the brand conveys sophistication and warmth, and is designed to combine well with the product in the jar.