National Parks Poster

Categories:

Typeface Design, Layout Design

Brief:

Create a poster using the Modular Typeface you created in the previous project; using the forms you created to inspire the poster’s concept. You are limited to two colors and black and white, and can use one additional typeface (in addition to the Modular Typeface you created). The poster should only use the type and modular shapes you created—no images or patterns.

Process:

In the initial brainstorming phase for this project, I needed to decide what my typeface would be useful for. The bold, blocky shapes are reminiscent of advertising and trying to grab attention. I’m a big fan of traveling and the National Park Service, and thought the modular typeface I created would be a good fit for a poster promoting the National Parks. Because the poster was supposed to be highly typographic in nature, I decided to make the typeface the main star, using a quote about the National Parks to grab attention and highlight the typeface. 

To add depth and hierarchy, I manipulated the modular shapes to create a mountain scape and moon, giving vision the concept of the great outdoors. The color palette was chosen to represent both the outdoors and the United States, where the National Parks are located. I chose a muted blue and red to represent the colors of the flag, as well as the colors of nature—shades of sunset and shades of the mountains when dusk falls. Both of these colors were chosen to invoke feelings of nostalgia and make the viewer want to support the National Parks.